Shopper & Path-to-Purchase — From Trigger to Shelf

Trigger, channel journey, decision at shelf and conversion barriers. Shelf/planogram on SuperJ with Poseidon.

What is Shopper & Path-to-Purchase?

Shopper research maps trigger → channel journey → decision hierarchy at shelf and barriers to conversion. When shelf realism is the question, Hercules uses planogram testing via SuperJ.

Panel Access

20M+ verified Indians via SuperJ

Research Methodology

  • Trigger and channel journey
  • Shelf/planogram (SD-037)
  • Decision hierarchy at shelf
  • Barrier diagnostics and planogram preference

Deliverables

  • Journey map and drop-offs
  • Planogram preference and findability
  • Shelf conversion recommendations

Industries Served

  • FMCG
  • Retail
  • D2C
  • Consumer Tech
  • BFSI

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions

When to use planogram testing?

When visibility and findability matter — new pack, new facing or aisle re-set. Hercules shows virtual shelf via SuperJ.

How is shopper different from U&A?

Shopper is journey-specific (channel → shelf); U&A is category-wide. Different modules, different funnel.

Deliverable?

Journey map + shelf read + barrier-ranked fixes.

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