Market Sizing & Landscape — Penetration, Frequency & TAM

Category penetration, frequency, spend and competitive set — TAM/SAM/SOM inputs via SuperJ and Poseidon.

What is Market Sizing & Landscape?

Sizing research maps category penetration, purchase frequency, spend and competitive set — the inputs to TAM/SAM/SOM. Hercules keeps incidence and geography honest via NCCS and tier spread on SuperJ.

Panel Access

20M+ verified Indians via SuperJ — NCCS and tier honest

Research Methodology

  • Penetration × frequency × spend
  • Competitive set and spend by city/tier
  • TAM/SAM/SOM inputs with incidence check

Deliverables

  • Penetration and frequency tables
  • Spend distribution and competitive set
  • TAM/SAM/SOM model inputs

Industries Served

  • FMCG
  • Consumer Tech
  • D2C
  • Automotive
  • BFSI
  • EdTech

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions

What goes into TAM?

Penetration, frequency and spend — measured honestly by tier and NCCS on SuperJ, not a headcount assumption.

How is competitive set defined?

From repertoire and consideration — not a desk guess.

Deliverable?

Model-ready inputs plus sensitivity ranges.

Try Hercules Free

Related research approaches

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