Segmentation & Persona — Attitudes Built for Clustering

Attitudinal and behavioral segmentation with consistent scales for clustering. K-means, factor and CHAID personas via Poseidon on SuperJ.

What is Segmentation & Persona?

Segmentation builds batteries designed for clustering — consistent scales across items, then PCA/factor → K-means/CHAID → personas. Hercules keeps scale discipline so Poseidon segments are clean, not artifact.

Panel Access

20M+ verified Indians via SuperJ

Research Methodology

  • Consistent scales for clustering
  • PCA / factor + K-means / CHAID
  • Persona sizing and profiling

Deliverables

  • 3–6 personas with size and profile
  • Discriminant attributes and needs
  • Activation and channel recommendations

Industries Served

  • FMCG
  • BFSI
  • Automotive
  • Retail
  • Media
  • Pharma

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions

What does Hercules build segmentations on?

Attitudinal and behavioral batteries with consistent scales — not a single NPS item. Requires scale-consistent design.

Which algorithm?

Poseidon supports K-means, factor and CHAID; the planner chooses on battery shape and n. Formula-driven, not LLM-invented.

How to validate personas?

Stability across tiers/cities via SuperJ quota and holdout segments in Poseidon.

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