Social & Civic Research — From Tea vs Coffee to Schemes

Lifestyle debates to government schemes — balanced civic research on SuperJ with Poseidon theme analysis.

What is Social & Civic Research?

Social research covers lifestyle debates, public services and civic topics with balanced batteries. Hercules never forces product frames here — no purchase intent, no pack cells — and keeps language sensitive with SuperJ rewards.

Panel Access

20M+ verified Indians via SuperJ

Research Methodology

  • Balanced batteries, no product frame
  • Knowledge checks
  • Geography and tier cross-cuts
  • Sentiment on open ends via Poseidon

Deliverables

  • Attitudinal profiles by city/tier
  • Issue salience and knowledge gaps
  • Theme and sentiment pack

Industries Served

  • Government Bodies
  • News & Broadcasting
  • Think Tanks
  • Academic Research
  • FMCG (culture)

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions

How is this different from brand research?

No purchase intent or pack stimulus — balanced statements and knowledge checks. Product frames would contaminate civic data.

Can we run civic + political together?

Yes — share tier/NCCS spread, separate modules. Poseidon keeps goal-wise narratives distinct.

Analysis?

Theme extraction and sentiment on open ends — not a funnel.

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