Pricing Research — Sensitivity, WTP & Optimal Price

Price sensitivity, willingness to pay and revenue-optimal points via Van Westendorp PSM, Gabor-Granger ladder and monadic price cells. Built for India.

What is Pricing Research?

Pricing research maps acceptable price range and purchase thresholds. Hercules selects PSM for new-without-anchor, Gabor-Granger ladder when points exist, and monadic price cells for purest demand reads — all via SuperJ with Poseidon curves.

Panel Access

20M+ verified Indians via SuperJ

Research Methodology

  • Van Westendorp PSM — 4 price questions
  • Gabor-Granger sequential ladder
  • Monadic price cells
  • Numeric keyboard inputs, INR bands

Deliverables

  • Acceptable price range and OPP
  • Demand and revenue curves
  • Price-demand by NCCS/city segment

Industries Served

  • FMCG
  • D2C & E-commerce
  • Retail
  • BFSI
  • Consumer Tech
  • Pharma & OTC

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions

PSM or Gabor-Granger — which?

PSM when you have no anchor; Gabor-Granger when candidate prices exist. Hercules picks via decision framework, not keyword trigger.

How is pricing shown in India?

In INR with India-correct NCCS and tier spread — not Western bands. SuperJ targeting enforces city/NCCS/age pre-survey.

Deliverable?

Range + OPP plus demand/revenue curves and the segment where sensitivity flips.

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