Conjoint & Trade-Off — From Bundles to Simulation

What is Conjoint & Trade-Off?

Conjoint measures how Indian consumers trade off attributes by choosing among product profiles built from attribute levels. Hercules supports CBC and price-enabled windows where needed, with market simulation via Poseidon.

Panel Access

20M+ verified Indians via SuperJ

Research Methodology

• Choice-based conjoint (CBC)
• Attribute levels and utilities
• Price-enabled trade-off
• Market simulation

Deliverables

• Utilities and importance scores
• Simulated share of preference
• Recommended bundle and price

Industries Served

• Consumer Tech
• Automotive
• FMCG
• BFSI
• D2C

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

• 20M+ verified consumers across India — Tier 1, 2, and 3 cities
• AI survey creation — describe your research goal, Hercules builds the survey
• SuperJ app delivery — highest response rates in India
• Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
• Blockchain-backed data integrity — tamper-proof research records
• Poseidon analytics — best-in-class insights on verified consumer data
• ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions