Ad & Campaign Tracking (Post) — Recall, Takeout & Brand Lift

Post-campaign recall, message takeout and brand lift with no forced exposure. Tracking waves on SuperJ with Poseidon.

What is Ad & Campaign Tracking (Post)?

Ad tracking is post-campaign: unaided-then-aided recall, message takeout, brand lift and channel attribution with no forced exposure. Hercules runs it as tracking waves on SuperJ.

Panel Access

20M+ verified Indians via SuperJ — tracking waves

Research Methodology

  • Unaided then aided recall
  • Message takeout
  • Brand lift and channel attribution
  • Tracking wave design

Deliverables

  • Recall and takeout trend lines
  • Brand lift by channel
  • Attribution and spend guidance

Industries Served

  • FMCG
  • BFSI
  • Automotive
  • Consumer Tech
  • Media & OTT
  • E-commerce

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions

Pre-test vs tracking?

Pre-test forces exposure before launch; tracking measures organic recall after. Different stimuli contract.

How to attribute lift?

Unaided vs aided + lift vs control wave via Poseidon Knowledge Graph-aware cuts.

Cadence?

Weekly or post-flight waves on SuperJ — not a single exposure cell.

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